Salma Yasmeen

Executive Director of Strategy and Change – South West Yorkshire Partnership NHS Foundation Trust


Salma Yasmeen

Salma brings a wealth of knowledge of health and care systems and leading innovation and change in organisations and across systems with people at the centre. Salma started her career as a Mental Health Nurse and joined South West Yorkshire Partnership NHS Foundation Trust in 2017, where she is the lead for strategy, change, communications and inequalities.

Prior to this she was the Director of Nursing and Transformation for a large Medical City in the middle east. During this time, she led the development of the Medical City’s approach to transformation and building capability across the diverse workforce. 

Salma has led policy development and implementation across systems in parts of Yorkshire and London in the area of equalities, integrated approaches and services to improve health and well-being. She was also CEO of an award winning mental health community development charity in an inner city area that she established from a pilot project. It was recognised nationally for developing ground breaking approaches to engaging people from diverse communities to co-produce solutions to better mental health and address health inequalities.

Salma is passionate about public services and the role that they play in addressing inequalities and enabling every person to live a  safe, connected, meaningful and healthy life. Salma has a strong love for all things Yorkshire, the great outdoors and her precious family that keep her feet firmly on the ground.